[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-post-how-to-segment-customers-personalise-campaigns-engage":3},{"id":4,"slug":5,"title":6,"coverImageUrl":7,"publishedAt":8,"updatedAt":9,"readingTimeMinutes":10,"author":11,"tags":14,"format":15,"content":16,"seo":17,"contentHash":19},"2a2051a8-9607-4ee9-89ab-7e56033eaaca","how-to-segment-customers-personalise-campaigns-engage","How to Segment Customers and Personalise Campaigns in Termii Engage","https:\u002F\u002Fd2sb7k1laf2uin.cloudfront.net\u002Fimages\u002F2026\u002F09\u002F86c77095-1e0f-4979-bbf7-fa003d8c6b48.png","2026-09-18T10:48:04.167723Z","2026-09-22T16:24:59.223848Z",3,{"name":12,"slug":13},"Cecilia","cecilia",[],"html","\u003Ch4>\u003Cstrong>How to Segment Customers and Personalise Campaigns in Termii Engage\u003C\u002Fstrong>\u003C\u002Fh4>\n\u003Cp>Not every customer is in the same place.\u003C\u002Fp>\n\u003Cp>Someone who signed up yesterday is having a different experience than someone who's been using your product for a year. A free-plan customer needs something different from your highest-value accounts. And someone who's gone quiet needs a different message entirely from someone actively in your product right now.\u003C\u002Fp>\n\u003Cp>Send the same campaign to all of them, and none of that shows up. Segmentation is what lets you act on it instead of flattening it.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>What is a customer segment?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>A segment is simply a group of customers you want to target together. In Engage, you can build one manually or set it up using conditions based on customer attributes, and condition-based segments update automatically as the underlying customer data changes.\u003C\u002Fp>\n\u003Cp>You might create an audience for:\u003C\u002Fp>\n\u003Cul>\u003Cli>\n\u003Cp>Customers on a Free plan\u003C\u002Fp>\n\u003C\u002Fli>\u003Cli>\n\u003Cp>Customers in a particular market\u003C\u002Fp>\n\u003C\u002Fli>\u003Cli>\n\u003Cp>Customers using a particular product\u003C\u002Fp>\n\u003C\u002Fli>\u003Cli>\n\u003Cp>Customers who meet a specific value threshold\u003C\u002Fp>\n\u003C\u002Fli>\u003C\u002Ful>\n\u003Cp>Which one you build depends entirely on the campaign you're running.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Manual segments vs. condition-based segments\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>A manual segment gives you direct control - you decide exactly who's in it. A condition-based segment runs on rules instead, something like:\u003C\u002Fp>\n\u003Cp>Plan Type = Free\u003C\u002Fp>\n\u003Cp>As customer data changes, the audience behind that rule updates on its own. Condition-based segments are available from the Essential plan upwards.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Then, personalise the message\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Segmentation decides who gets a campaign. Personalisation decides what that campaign actually looks like once it lands.\u003C\u002Fp>\n\u003Cp>Engage supports personalisation tags like {\u003C!-- -->{name}}; drop one into a message, and it pulls the real value from each customer's profile when the campaign sends. So the difference isn't just a shorter recipient list. The message itself can reflect what you already know about the person reading it.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Putting the two together\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Say you've got a group of customers on a free plan. You'd build the segment first:\u003C\u002Fp>\n\u003Cp>Plan Type = Free\u003C\u002Fp>\n\u003Cp>Then build a campaign around that specific audience, and personalise it where it adds something. What comes out the other end isn't a general broadcast; it's a campaign built for a defined group of people.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Where this fits in Engage\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>The flow is straightforward:\u003C\u002Fp>\n\u003Cp>Customer data → Segments → Campaigns\u003Cbr \u002F>\nCustomer data → Segments → Journeys\u003C\u002Fp>\n\u003Cp>Which is exactly why getting your customer data set up properly matters from the start. Your attributes and Primary Key are the foundation that everything downstream - segments, campaigns, Journeys - actually builds on.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>A note on WhatsApp templates\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>If WhatsApp is part of your Campaign or Journey, the template has to be approved before you can select it. Pending, Draft, and Rejected templates won't show up as sendable.\u003Cbr \u002F>\n\u003Cbr \u002F>\n\u003Cstrong>Watch the tutorial\u003C\u002Fstrong> (How to create a segment and send a personalised campaign).\u003C\u002Fp>\n\u003Cfigure class=\"embed embed-youtube\">\u003Ciframe src=\"https:\u002F\u002Fwww.youtube-nocookie.com\u002Fembed\u002Fvideoseries?list=PLCfEvGtXJCR5Y64CvMvGoJBKdBTog5k3w\" title=\"YouTube playlist\" loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C\u002Fiframe>\u003C\u002Ffigure>\n\u003Cp>\u003Cbr \u002F>\n[\u003Ca href=\"https:\u002F\u002Ftermii.com\u002Fproducts\u002Fengage\" rel=\"nofollow\">Explore Engage\u003C\u002Fa>]\u003C\u002Fp>\n",{"metaTitle":6,"metaDescription":18},"Learn how to use customer segments and personalisation in Termii Engage to build more relevant campaigns across SMS, WhatsApp and Email.","312e801ddf11e6422fc9b06bc336258f60e884a5e810b21a004275255f2fa369"]